Netlabels: Niche, Long Tail, Blueprint?

A session at Wizards of OS 4

Thursday 14th September, 2006

3:00pm to 2:00pm (CET)

During the last five years a new form of music distribution has emerged online. Netlabels make use of liberal licenses to distribute their music freely and generate exposure for their artists. The phenomenon has especially flourished in the electronic music scene, with literally hundreds of labels releasing electronica, house and IDM tracks and many artists gaining international recognition.

At the same time, the adoption of the netlabel idea has been slow when it comes to other genres and the traditional music industry in general. Some netlabels want to change that by embracing download stores, viral e-commerce and a more professional approach to promotion and events. Others instead celebrate the artistic and commercial independence of a not-for-profit model.

What does this mean for the future of netlabels? Will they remain a niche phenomenon? Or are they part of a long tail industry that is gaining strength as physical distribution fades?

About the speakers

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John Buckman
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Moritz »mo.« Sauer
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Olivier Schulbaum
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Sebastian Redenz

Thinner.cc, Mannheim

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Wizards of OS 4

Germany Germany, Berlin

14th16th September 2006

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Time 3:00pm2:00pm CET

Date Thu 14th September 2006

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