The Promise of Information Architecture

A session at IWMW 2007 (Institutional Web Management Workshop)

Tuesday 17th July, 2007

11:00am to 11:45am (GMT)

Delegates will discover how, by taking the information architecture approach as their next step, they can improve the user experience and business benefits. Information architecture gives delegates a framework and benchmarks for managing Web provision at an institutional level. This should be an engaging and entertaining talk which would help delegates decide whether a formal IA role is appropriate to their organisation. Helping delegates consider their institutional strategic approach: What is IA? How is the role covered at the moment? Should it be a specific post rather than something that's squeezed in with everything else we do?

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Keith Doyle

information architecture, usability testing, navopia.co.uk bio from Twitter

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Time 11:00am11:45am GMT

Date Tue 17th July 2007

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