Sessions at SXSW Interactive 2007 on Saturday 10th March

Fine arts have long held a subtle, yet influential grip on both information and design. From cartoons, illustrations, digital art, photography and more, you'll hear firsthand from some of the best in their fields, have a chance to explore the past, present, and future of the techniques that you see around the web, and how it can improve your own work and get both sides of the brain working better together.

Part game, story and treasure hunt, alternate reality games introduce people to a world of creative play, skywriting, online games, phone calls, radio broadcasts, secret websites, blogs, texts, coded adverts, emails, hidden audio files and helicopter chases. What you need to know about what’s been happening and what’s happening next from industry leaders.