Social network aren’t only Web2.0 start up kind of site and we can use it is many different kind of application for companies : intranet employee social network, customer & supplier network, communities, customer care initiative, knowledge management tools, etc.
In order to deliver this kind of experience, information architects have to develop new skills and techniques. I have worked on five different social networks and I d like to share my experience in developing social web experiences in different context.
Through this presentation, I’m presenting critical elements to take in account during social network conception and answer to different questions : what are the specificities of information structure for social networks? what are the specificities of a social network user interface? what are the specific user behaviours to handle? Through my experience, I have identified some kind of behavioural patterns based on data observation and data mining How can we develop user interface and architecture ensuring network will grow? What is the strategic approach we have to develop during the network lifecycle? How to go further in developing a ubiquitous social network experience taking in account the full web ecosystem and also the offline environment?
This presentation will be explained though very visual elements and I’ll interact with public. I’ll show some deliverable used during those different stages. Last, “Building social web/network experience” doesn’t aim focusing only on social networks. I wish showing to all IA community how important it is to think our conception approach within a broader scope of skills and analysis.
Planning and building user experience requires certainly user centric approach must also use web analytics & business intelligence, marketing and communication skills, persuasive interface technique, entrepreneurship, etc. I really dream of a very very big IA.
Digital strategic planner, innovation & disruption addict & food lover... follow my food adventure on @epicurien.be bio from Twitter
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