The Most Popular Science Video in the World – How to Make Your Message Famous

A session at The Amaz!ng Meeting 6

Sunday 22nd June, 2008

9:45am to 10:10am (PST)

In 2007 a short video clip became arguably the most popular science communication video in history having been viewed by over 82 million people worldwide and used in countless classrooms. Here I reveal the secrets behind the campaign’s success, including the marketing techniques used to create a buzz about science and how to counter the guerrilla marketing tactics used by anti-science movements (such as creationists)

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Tracy King

Managing Director- February Marketing, Executive Partner – UK Skeptics

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Time 9:45am10:10am PST

Date Sun 22nd June 2008

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