Wednesday 9th September, 2009
9:30am to 9:30am
How effectively does the transport sector currently use the promotional space available to it at bus stops and nearby to promote public transport? How can new (and old) geo-aware datasets be used to create effective tailored promotional messages that suit both the geographic and demographic context . What can be learnt from outdoor advertising companies such as JC Decaux and ClearChannel Adshel who provide many of the UK's bus shelters about the art of promoting products and services in a urban context.
Peter Miller will review current practice across different parts of the UK in both the transport and the advertising sectors. He will then explore the available data-sets, both professional and crowd-sourced, that could be used to create more compelling messages. Finally he will explore collaborative methods of assembling this information into coherent posters and propose that the public (ie the 'crowd') should be recruited to create these displays. Peter is CEO of ITO World Ltd who provides location aware bus information for National Rail Enquiries and are also active supporters of OpenStreetMap. Peter is actively involved in OpenStreetMap, Wikipieda and Geography and ITO is an industrial partner of 'Ideas in Transit' (www.ideasintransit.org) together with the Ordnance Survey.
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