Business of Software 2009 schedule


  • 21 Trends

    by Paul Graham

    Paul Graham, of Y Combinator, talks us through 21 trends we should keep on eye out for.

    Coverage video

  • Asteroid Impact: Are You a Big Lizard or Small and Furry

    by Mark Stephens

    Mark Stephens's (IDR Solutions) short talk at Business of Software 2009: Asteroid impact: are you a big lizard or small and furry?

    Coverage video

  • Dealing with Darwin

    by Geoffrey Moore

    In this astonishing and pratical session, Geoffrey "Crossing the Chasm" Moore talks about what you need to be great at, what you need to be merely good enough at, and how companies consistently mix these two categories up.

    Coverage video

  • Developing Your Sales Story

    by Paul Kenny

    Paul Kenny talks about how to train and develop sales entrepreneurs. He argues among other things for a shift in attitude from sales as a job to sales as a role. From "show and tell" selling to a "engage and share" approach where you engage your customers in your story. Kenny believes that a story based approach to selling is the way to engage your audience.

    Coverage video

  • Ideas for Building Better Software Businesses

    by Dharmesh Shah

    In his second Business of Software talk, Dharmesh shares with the audience his experiences and lessons learned, with the aim of improving your odds of survival and success as a software startup.

    Coverage video

  • Reverse-engineering user awesomeness

    by Kathy Sierra

    Kathy Sierra discusses her efforts to reverse-engineer business models to determine the most sustainable system and how to achieve "user awesomeness".

    Coverage video

  • Simplicity vs. Choice

    by Joel Spolsky

    At Business of Software 2009, Joel talked about the endless decision making process involved in software development as well as in running a business.

    Coverage video

  • Ten Rules for Successful Products

    by Don Norman

    Products do not stand in isolation. They exist in the real, complex world, with unforgiving people, continual interruptions, and an unforgiving environment. How to cope? Think systems. Don't be too logical. Realize that everything is both a service and a product. Understand that the total experience is more important than functions, the memory of the experiences is more important than the reality, and emotions are more important than logic. It's all about experience.

    Coverage video