by Paul Graham
Paul Graham, of Y Combinator, talks us through 21 trends we should keep on eye out for.
Mark Stephens's (IDR Solutions) short talk at Business of Software 2009: Asteroid impact: are you a big lizard or small and furry?
by Geoffrey Moore
In this astonishing and pratical session, Geoffrey "Crossing the Chasm" Moore talks about what you need to be great at, what you need to be merely good enough at, and how companies consistently mix these two categories up.
by Paul Kenny
Paul Kenny talks about how to train and develop sales entrepreneurs. He argues among other things for a shift in attitude from sales as a job to sales as a role. From "show and tell" selling to a "engage and share" approach where you engage your customers in your story. Kenny believes that a story based approach to selling is the way to engage your audience.
In his second Business of Software talk, Dharmesh shares with the audience his experiences and lessons learned, with the aim of improving your odds of survival and success as a software startup.
by Kathy Sierra
Kathy Sierra discusses her efforts to reverse-engineer business models to determine the most sustainable system and how to achieve "user awesomeness".
by Joel Spolsky
At Business of Software 2009, Joel talked about the endless decision making process involved in software development as well as in running a business.
by Don Norman
Products do not stand in isolation. They exist in the real, complex world, with unforgiving people, continual interruptions, and an unforgiving environment. How to cope? Think systems. Don't be too logical. Realize that everything is both a service and a product. Understand that the total experience is more important than functions, the memory of the experiences is more important than the reality, and emotions are more important than logic. It's all about experience.
9th–11th November 2009