The past few years have seen a revolution in our understanding of how people make decisions, including decisions about charitable giving. Books like “Predictable Irrationality” and “Nudge” reflect a radical new insight into human behavior, one that turns many of our cherished assumptions on their heads. This session will review recent research and focus on takeaway lessons for fundraising and public engagement.
Issues we will cover include:
•Emotional vs. intellectual messages
•The power of imagery
•Getting people to take the first step
•Conventional practices we would do well to avoid
Loves all things about fundraising especially online giving & global call-to-action campaigns.
Sign in to add slides, notes or videos to this session