"In theory, theory and practice are the same. In practice, they are not." (Albert Einstein)
User Experience and User Centered Design theories and models say you should analyze all requirements, design the whole experience and evaluate early and often. In practice a marketing firm may have done the user research, the client has a concept in mind that she wants to see designed, and "there is no time to evaluate". So, what do designers do in practice?
Peter will show how his experience with large web design projects do not match the theory at all. He will explore what other skills a designer needs, including business insights and usability testing savviness, by showing real-world deliverables.
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