The IA Summit planning committee chose to focus our first-ever consortium on content strategy. This is an emerging discipline that has significant impact on and crossover with the field of information architecture. We hope the consortium will “jump start” this discipline, allowing it to evolve along side the information architecture field.
by Indi Young
After this presentation, you'll come away with an understanding of how mental models have helped organizations from a variety of industries, and be able to create your own mental models right away to improve your applications, services, and products. You'll understand the pros and cons of mental models, and how they fit with other user experience design methods. And you'll be able to avoid the frustrating mistakes that often get in the way while developing mental models.
User experience designers often express a desire to play more of a strategic role in guiding business decisions. Next to e-commerce, advertising is one of the main ways that companies make money on the web. Revenue from online advertising is expected to grow over the next few years, as advertisers shift funds they previously spent on traditional media to digital media. Yet unlike e-commerce, UX designers don’t always seek to understand the advertising business model so they can maximize revenue. Instead, they often treat advertising as “clutter” - to be ignored at best and actively disliked at worst.
This attitude from designers is in sharp contrast to the attitude of publishers and advertisers, both of whom seek to develop new and engaging ways to reach customers online. Publishers across the spectrum - from large traditional media brands to small self-published blogs - are looking for solutions that serve the needs of both their audiences: the readers who enjoy their content, and the advertisers who have historically paid for the cost of providing this content in return for the “eyeballs” of potential consumers. But to take advantage of the growth in online advertising, publishers can’t just focus on improving ad serving and targeting - or even on creating brighter, flashier ads. Publishers need to look at the overall user experience of their sites, to effectively architect their pages for advertising.
In this session, attendees will learn ways to help advertising-supported sites be more successful. I will present case studies of many publishing sites I’ve worked on, and discuss the business decisions behind them.
by Kyle Soucy
The growth of the IA/UX industry has seen the birth of numerous related professional organizations with many local chapters and groups supporting them all around the globe, but there is more work that needs to be done. Existing chapters and groups need support and guidance to ensure continued growth and there are still vast regions that are in need of their own chapters and groups. Regions with strong IA/UX groups help sustain the growth of the industry in that area, which is one of the reasons why even more IA/UX groups are needed.
During this session we’ll take a look at what professional organizations and local chapters/groups already exist and why you should get involved in one or start your own. Kyle and Nasir have experience starting, running, and organizing different industry groups and they’ll share the experiences they’ve had working with PhillyCHI, NHUPA, and NYC IxDA. They’ve learned through trial and error what meetings work well and what don’t. They know how to keep the momentum of a group going strong! You will learn from them:
Good meeting ideas
How to find venues, sponsors, and speakers
How to promote your events
Pitfalls to avoid in running your group
How to deal with limited volunteer help
How to start your own chapter or group
20th–22nd March 2009