Putting Mental Models Into Practice: IA & Gap Analysis

A session at IA Summit 2009

Friday 20th March, 2009

9:00am to 12:00pm (CST)

After this presentation, you'll come away with an understanding of how mental models have helped organizations from a variety of industries, and be able to create your own mental models right away to improve your applications, services, and products. You'll understand the pros and cons of mental models, and how they fit with other user experience design methods. And you'll be able to avoid the frustrating mistakes that often get in the way while developing mental models.

About the speaker

This person is speaking at this event.
Indi Young

user experience researcher & speaker ... author @rosenfeldmedia ... founding partner @adaptivepath ... full of empathy and dark chocolate

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Time 9:00am12:00pm CST

Date Fri 20th March 2009

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Books by speaker

  • Practical Empathy: For Collaboration and Creativity in Your Work
  • Mental Models

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