One of the challenges facing designers today is how to engage with emerging markets and rapidly developing economies. Well over half of the global population lives and works in these countries, and technology is rapidly diffusing into their everyday lives.
Information architects have always played an essential role in providing access to information and services. Emerging markets have an enormous need for this access – but also a range of constraints that make it hard for designers to deliver effective IA.
Miles Rochford, Specialist in the Service and UI Design team with Nokia, helps information architects understand the opportunities presented by emerging markets and the role IA can play in development and growth. It will also discuss tools and techniques for creating globally relevant IA, alongside real-world examples of IA in emerging markets.
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