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A2: Using The Social Web To Maximise Access to Resources

A session at IWMW 2009 (Institutional Web Management Workshop)

Tuesday 28th July, 2009

3:30pm to 5:00pm (GMT)

The are well-documented techniques, known as Search Engine Optimisation (SEO), which can be used in order to ensure that Web resources can be easily found in search engines such as Google. But how can the Social Web be used in order to help users to find your services or resources?

This session will explore a number of ways in which Social Web can be used by organisations seeking to maximise access to their services. The session will discuss the potential of various technologies such as blogs, micro-blogs (such as Twitter) and wikis, as well as popular social sharing services (e.g. YouTube, Slideshare and Flickr) and social networking services such as Facebook.

The session will describe a number of ways in which the effectiveness of such services can be monitored. The ethical aspects of use of social services to support organisational aims will also be explored.

About the speaker

This person is speaking at this event.
Brian Kelly

Independent consultant at UK Web Focus Ltd. Recent content at http://www.rebelmouse.com/briankelly/

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When

Time 3:30pm5:00pm GMT

Date Tue 28th July 2009

Short URL

lanyrd.com/srfxf

Official session page

iwmw.ukoln.ac.uk/…/sessions/kelly/

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