Tuesday 28th July, 2009
3:30pm to 5:00pm
The are well-documented techniques, known as Search Engine Optimisation (SEO), which can be used in order to ensure that Web resources can be easily found in search engines such as Google. But how can the Social Web be used in order to help users to find your services or resources?
This session will explore a number of ways in which Social Web can be used by organisations seeking to maximise access to their services. The session will discuss the potential of various technologies such as blogs, micro-blogs (such as Twitter) and wikis, as well as popular social sharing services (e.g. YouTube, Slideshare and Flickr) and social networking services such as Facebook.
The session will describe a number of ways in which the effectiveness of such services can be monitored. The ethical aspects of use of social services to support organisational aims will also be explored.
Independent consultant at UK Web Focus Ltd. Recent content at http://www.rebelmouse.com/briankelly/
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