Better Online Storytelling

A session at NTC 2009

  • Roger Burks

Monday 27th April, 2009

1:30am to 3:00am (PST)

Action is at the heart of what our organizations do. But how do you convince that anonymous person behind a computer screen to make a commitment? You make them think, feel and care. And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged.

1. An understanding of how and why the storytelling approach works
2. A short lesson on how to structure stories for maximum readability and impact online
3. Examples of how to specifically tie the storytelling approach to fundraising and advocacy campaigns

About the speakers

This person is speaking at this event.
Michaela Hackner

Online storytelling, content/web strategy, photography, travel, puppy-wrangling - all in the hopes of giving back the best of myself to the world. bio from Twitter

This person is speaking at this event.
Roger Burks

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 1:30am3:00am PST

Date Mon 27th April 2009

Short URL


View the schedule


See something wrong?

Report an issue with this session