Monday 27th April, 2009
1:30am to 3:00am
Action is at the heart of what our organizations do. But how do you convince that anonymous person behind a computer screen to make a commitment? You make them think, feel and care. And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged.
1. An understanding of how and why the storytelling approach works
2. A short lesson on how to structure stories for maximum readability and impact online
3. Examples of how to specifically tie the storytelling approach to fundraising and advocacy campaigns
Online storytelling, content/web strategy, photography, travel, puppy-wrangling - all in the hopes of giving back the best of myself to the world. bio from Twitter
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