Lisa Buyer, president and CEO of The Buyer Group, joined Internet marketing experts in Las Vegas, November 10-13, at WebmasterWorld’s PubCon Internet Marketing Conference, highlighting the impact of social media on public relations.
Incorporating social media tactics into everyday PR is The Buyer Group’s specialty. At PubCon, Buyer delved into “the Twitter factor” and describe its power in a corporate public relations strategy. Buyer used her own case studies as well interview results from other Twitter professionals who dish out the Tweets for PR and media purposes.
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