News Search Optimization

A session at SES Chicago 2009

Tuesday 8th December, 2009

4:15pm to 5:30pm (CST)

News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.

Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing

Dana Todd, Vice President of Performance Innovation, Performics
Greg Jarboe, President & Co-founder, SEO-PR
Lisa Buyer, President & CEO, The Buyer Group

About the speakers

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Lee Odden

Author: OptimizeBook.com CEO @TopRank Online Marketing w/ insights on strategic Social Media, Search, Content & PR. Proud dad, world traveler, foodie.

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Greg Jarboe

SEO-PR president, YouTube and Video Marketing: An Hour a Day author, Rutgers CMD and Market Motive faculty member, Search Engine Watch and ReelSEO writer. bio from Twitter

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Lisa Buyer

#PR Pro mixed with social media, branding + SEO.

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SVP Marketing @Performics. Old school kickn in new school of digital marketing. Walking change agent. Likes kitten memes. bio from Twitter

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Time 4:15pm5:30pm CST

Date Tue 8th December 2009

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Books by speaker

  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

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