SEO for the Greater Good: Using Search to Find Missing Persons

A session at SES San Jose 2009

  • Kim Anklin
  • Kathleen Fealy
  • Lt. Robert H. Rahn

Tuesday 11th August, 2009

11:45am to 12:45pm (PST)

Most people searching for missing adults, children and runaways have limited funds and limited knowledge of search and the available strategies. In this ground-breaking session you will hear from Bob Rahn, a private investigator, who is working on the cold case of a missing adult - pro bono. His private investigation firm approached traditional media as a resource to help spread the word, since he did not know the various avenues available in search or how to implement them. The use of search has been limited due to a lack of funds and not understanding the available search strategies. Missing persons and runaway children cases are some of the most difficult cases to solve and in each case, time is of the essence.

According to Rahn, "Unfortunately with traditional media, we get limited exposure to the case. If we are lucky we get one article or news film clip and that's it. We believe that by using the unlimited resources of the Internet we would be able to keep the case out in the public eye for an unlimited amount of time."

Rahn will be joined by Kathleen Fealy, SEO Strategist, who is working with Rahn to optimize web pages and various digital assets in the cold case of missing person Vernon Kent Jones and by Lisa Buyer, PR/SEO, who for many years has been helping Patrick Sessions with a social media campaign to generate leads in the missing persons case of his daughter, Tiffany Sessions.

Who should attend? Businesses or individuals who may need to support employee's faced with a missing person situation, law enforcement and private investigative agencies, missing person organizations, non-profits, members of the media, bloggers and journalists who cover missing persons stories and representatives from the major search and social engines. A Special Interest Information Table will be available immediately following this session.

Matt McGowan, Managing Director, Americas, Incisive Media

Kathleen Fealy, President / Web Strategist Consultant / Certified Usability Analyst, KF Multimedia & Web, Inc.
Lisa Buyer, President & CEO, The Buyer Group
Lt. Robert H. Rahn, (Retired), CEO & Director of Investigations, Mgmt Resources Ltd of NY
Kim Anklin, VP & Director of Analytical Services, Management Resources LTD of NY

About the speakers

This person is speaking at this event.
Lisa Buyer

#PR Pro mixed with social media, branding + SEO.

This person is speaking at this event.
Kim Anklin
This person is speaking at this event.
Kathleen Fealy
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Lt. Robert H. Rahn

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Time 11:45am12:45pm PST

Date Tue 11th August 2009

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