Infrastructure and service costs are always a priority for any business, whether client-side or agency-side, especially now when we’re all trying to be particularly spend-efficient. A cloud technology can comprise infrastructure (Amazon’s S3, Google Apps for Domain), software services (Salesforce.com, Google Docs) and less tangible application services such as APIs (Facebook Connect, Google Friend Connect, Google Maps, Twitter, Flickr, YouTube, etc).
Cloud services change the way a business or campaign can operate, increasing flexibility, taking less time to deploy and introducing superb cost efficiencies so that we can redirect finances to where they’ll really pay for us — in innovation, experimentation and planning ahead. With these opportunities, however, come challenges around data and platform security, change management and who “owns” the platform and data you are using.
Maker and breaker of smart things that combine mobile web, cloud computing, ubicomp and large data processing. Sometime programmer and CTO @ JBA.
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