Go with the Flow: Patterns for Onboarding and Virality in Social Interfaces

Designing social sites and experiences can't be done without considering the entire evolution of flow across several important facets. It's not one thing that will make or break a user's ability to engage, but rather the flow across different aspects of interaction that, when woven together, create a whole greater than the parts together.

In this session we will explore the onboarding and viral virtuous cycles—flows—that are prevalent in the social landscape. These clusters and groups of interaction patterns and processes come together like puzzle pieces, creating rich, engaging experiences.

In this flow we will discuss invitations, registration, welcoming, engagement, sharing and other methods which start this virtual cycle over again, with the ultimate goal of getting people into your social experience—and having them bring their friends along.