You don’t need this workshop. You’ve got design all figured out. It’s about gut feelings, empathy, and pretty colors. No need to read any further, right? Wrong. Design is also a science, and there is no one more capable of teaching you all about design’s serious side than Simon Collison, a.k.a. Colly.
It will be an afternoon bursting with ideas and methods. This workshop is essential for those with analytical minds (looking at you, developers) who want to improve and better understand design processes. Colly will explain the science behind the decisions we make and the meanings they convey.
But, if Colly’s photo is any indication, he doesn’t think you have the moxie to give yourself over to design’s analytical side. Since we’re talking about design, the most powerful force in the world, which could blow your head clean off, you’ve got to ask yourself one question, “Do I feel lucky?” Well, do ya, punk?
21st–22nd October 2010