Add an eventThe number one goal of your website
A session at Business of Software 2010
"The Primary Goal of Your Website" - What's the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.
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VideoRob Walling, The number one goal of your website. Business of Software 2010. (blip.tv)
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