Content Analysis

A session at Content Strategy Forum 2010

Thursday 15th April, 2010

9:00am to 1:00pm (PMT)

As digital interactions begin to permeate nearly every moment and activity of our lives, we find that we’re generating and consuming digital information at rates we couldn’t have possibly imagined just a few years ago. Interaction design is a highly-evolved discipline, but many web designers proceed with only a vague understanding of the content around which they’re designing online experiences. This is like trying to cook a meal without knowing what ingredients you have. It can result in sites that look beautiful, and may even provide fun interactions, but fail to engage long-term because they don’t effectively deliver the content that users want and need.

This workshop will provide structure and techniques for auditing and analyzing content. Karen McGrane and Rachel Lovinger will describe the kinds of things you need to know about content, explain the practices used to get the answers, and discuss the kinds of decisions that will be influenced by this information. These are skills that will help content strategy professionals add incredible value to any web development project.

About the speakers

This person is speaking at this event.
Rachel Lovinger

soul of a hippiechick, spirit of a cyberpunk; Content Strategy Director at Razorfish; lifelong infovore Superpower: Spotting celebrities. bio from Twitter

This person is speaking at this event.
Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 9:00am1:00pm PMT

Date Thu 15th April 2010

Short URL


Official session page


View the schedule


Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

See something wrong?

Report an issue with this session