Thursday 15th April, 2010
9:00am to 1:00pm
As digital interactions begin to permeate nearly every moment and activity of our lives, we find that we’re generating and consuming digital information at rates we couldn’t have possibly imagined just a few years ago. Interaction design is a highly-evolved discipline, but many web designers proceed with only a vague understanding of the content around which they’re designing online experiences. This is like trying to cook a meal without knowing what ingredients you have. It can result in sites that look beautiful, and may even provide fun interactions, but fail to engage long-term because they don’t effectively deliver the content that users want and need.
This workshop will provide structure and techniques for auditing and analyzing content. Karen McGrane and Rachel Lovinger will describe the kinds of things you need to know about content, explain the practices used to get the answers, and discuss the kinds of decisions that will be influenced by this information. These are skills that will help content strategy professionals add incredible value to any web development project.
soul of a hippiechick, spirit of a cyberpunk; Content Strategy Director at Razorfish; lifelong infovore Superpower: Spotting celebrities. bio from Twitter
On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter
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