Behavioral Principles Behind Great Websites

A session at Design for Conversion

Drawing on principles from social psychology, behavioral economics, and persuasive technology, this talk gives concrete examples of how to improve user experience on websites and devices. The key concepts are social proof, learned helplessness, value from fit, commitment devices, mere measurement theory, and constructed preferences. Each is discussed alongside a real example from practice, and empirical evidence is given where possible.

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Dan Goldstein

Dan Goldstein is a Principal Research Scientist at Yahoo! & Fellow at London Business School bio from Twitter

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