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The mistake we make when we try to impose complex solutions on a simple problem

A session at Design for Conversion

About the speaker

This person is speaking at this event.
BJ Fogg

Stanford innovator & psychologist. Focus on behavior change, persuasion via technology. I work at least 50% in industry. Fun mix. bio from Twitter

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lanyrd.com/swfy

Official event site

designforconversion.nl/…-york/

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Books by speaker

  • Persuasive Technology

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