SUBSCRIBERS, FANS, & FOLLOWERS: Cross-Channel Success With Email, Facebook, and Twitter

A session at ExactTarget Connections 2010

Thursday 16th September, 2010

9:00am to 10:00am (CST)

As one-to-one marketing channels fragment, companies are challenged to build three different audiences—subscribers, fans & followers—with three very different sets of expectations. Join ExactTarget's Morgan Stewart & Jeff Rohrs as they share key insights from our SUBSCRIBERS, FANS, & FOLLOWERS research and explore how some of today's biggest brands are profiting from cross-channel communications.

About the speakers

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Morgan Stewart

Morgan Stewart, Co-Founder & CEO, Trendline Interactive. Researcher, Email Insider, communications strategist. Austinite. bio from Twitter

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Jeffrey K. Rohrs

VP, Marketing @ExactTarget. Hubby of @crafttestdummy. Recovering Attorney, Dad, Bacon-Lover, Diet Coke addict, Loyal Clevelander & CLE sports victim. bio from Twitter

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Time 9:00am10:00am CST

Date Thu 16th September 2010

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