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As one-to-one marketing channels fragment, companies are challenged to build three different audiences—subscribers, fans & followers—with three very different sets of expectations. Join ExactTarget's Morgan Stewart & Jeff Rohrs as they share key insights from our SUBSCRIBERS, FANS, & FOLLOWERS research and explore how some of today's biggest brands are profiting from cross-channel communications.
What happens when you get some of the brightest minds in social media today together on one stage? Find out as our panel wades into the wilds of Twitter, Facebook, MySpace, LinkedIn, Foursquare, Gowalla & more in search of what's working and whether there is another "next big thing" on the horizon.
by Dick Costolo
As COO for Twitter, Dick Costolo has the challenge of managing the service's explosive growth while continuing to create new opportunities for individuals and businesses to connect in meaningful ways. Join us as Dick shares the vision behind Twitter's recent innovations (Promoted Tweets, Promoted Trends, @earlybird, Business Verification & Contributor) as well as his thoughts on how your company can leverage Twitter to drive business now and in the future.
13th–16th September 2010