Iceweb schedule

Thursday 7th October 2010

  • Defining A Flexible Process

    Simon has spent a decade working with some of the most demanding projects and clients known to man (with scars to prove it), and has established a rigorous yet flexible approach to getting the best from the brief, the client and the creative team, whilst never compromising audience needs.

    At 9:00am to 12:00pm, Thursday 7th October

Friday 8th October 2010

  • Adaptive Systems for Multiple Devices

    The desktop browser is vital, but users also access our data on numerous alternative devices such as tablets, smartphones and consoles. It is our responsibility therefore to ensure the systems we create are as sympathetic to the browsing environment as possible.

    Simon will explore CSS media queries and other methods for creating incredibly flexible adaptive layouts for varying devices, viewports and orientations, and better approaches to repurposing content for print and offline use.

    The session will be based around a website containing all the examples that attendees can download and experiment with afterwards.

    At 10:15am to 11:15am, Friday 8th October

  • Cost Effective Web Development

    by Drew McLellan

    Times are tough. With private companies and public organisations alike cutting back on spending, the budget for every project is trimmed down to the bone. From the cost of building sites, to maintaining them and even the funds required to keep them online, web designers and developers need to be increasingly creative to do a lot with a little.

    It's sink or swim - we need to deliver more for the budget or risk losing projects (or our jobs) to more resourceful colleagues. But fear not! There are lots of simple, practical things we can all do to deliver more value to our customers. Drew McLellan will show you how to make the best use of limited design and development budgetsin increasingly challenging economic times.

    At 10:15am to 11:15am, Friday 8th October

    Coverage slide deck

  • Content Strategy for the Web

    by Karen McGrane

    Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.

    Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?

    No content strategy, that’s why.

    When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.

    At 3:00pm to 4:00pm, Friday 8th October

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