Sessions at Internet User Experience about Content Strategy

Monday 26th July 2010

• Context As A Content Strategy: Creating More Meaningful Web Experiences Through Content Filtering

  by Daniel Eizans

  Whether you're a designer, information architect, social media moderator, programmer or marketer, you've probably been inundated with the phrase "Content is King!" Not true. Content's oft overlooked spouse, context, is truly king when it comes to creating effective, usable material on the web.
  As web designers and user experience professionals we are all aware of the importance of content and we consider how this material is used, but more often than not we don't consider what actually makes it up. Is the material too difficult to understand? Have we provided adequate background information on the topic? Is there another piece of content (even if this content doesn't belong to us) that helps to support it and give it relevance?

  These are the questions all content strategists and content developers need to begin considering prior to the onset of production. In order to achieve this process, content strategists and site owners must begin to be more critical of content during heuristic reviews, content audits and gap analyses to account for contextual improvements that will make content more relevant for visitors.

  Achieving this requires special attention to the way people consume, remember and put information into context within different parts of the brain. This becomes particularly important when considering the device used to access the information.

  This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).

  Content is certainly an important part of any Web site or communication plan, but Context is truly king when it comes to creating understandable and impactful materials.

  Slides Available Online at: http://www.slideshare.net/daniel...

  • Content Strategy
  • Context
  • Contextual Content Strategy
  • Information Architecture
  • Usability

  At 3:30am to 4:30am, Monday 26th July

  Coverage slide deck