Whether you're a designer, information architect, social media moderator, programmer or marketer, you've probably been inundated with the phrase "Content is King!" Not true. Content's oft overlooked spouse, context, is truly king when it comes to creating effective, usable material on the web.
As web designers and user experience professionals we are all aware of the importance of content and we consider how this material is used, but more often than not we don't consider what actually makes it up. Is the material too difficult to understand? Have we provided adequate background information on the topic? Is there another piece of content (even if this content doesn't belong to us) that helps to support it and give it relevance?
These are the questions all content strategists and content developers need to begin considering prior to the onset of production. In order to achieve this process, content strategists and site owners must begin to be more critical of content during heuristic reviews, content audits and gap analyses to account for contextual improvements that will make content more relevant for visitors.
Achieving this requires special attention to the way people consume, remember and put information into context within different parts of the brain. This becomes particularly important when considering the device used to access the information.
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Content is certainly an important part of any Web site or communication plan, but Context is truly king when it comes to creating understandable and impactful materials.
Slides Available Online at: http://www.slideshare.net/daniel...
Don't we all remember the good old days of blood feuds and endless forum discussions about what exactly Information Architecture/Interaction Design/Human Factors Engineering/Usability Moderation/User Experience Designers/Planners/Strategists/Consultants do, and what the difference is?
Yeah, none of the folks who list "Content Strategy" in their job title or services roster miss it either. Confusion, frustration, obfuscation, and distraction, oh my!
This panel will relive the semantics debates from 10 years ago, and highlight how our discipline is experiencing something frightfully similar. Each panelist will open with a statement on their particular "flavor" of Content Strategy, and what their view is on the best positioning of the discipline going forward.
Editorial strategy? Content management system strategy? Asset planning? Enterprise governance consultation? What exactly should "content strategy" be defined as?
We'll invite the audience to offer their advice on avoiding insularity and squabbling among a nascent discipline just getting off the ground and trying to make things better for our users.
Holistic usability is about treating the creation of a user experience as a single process, moving from client to end user, in the achievement of the ultimate goal: a product that causes delight and prevents frustration.
I take the skills I use every day in creating positive and memorable experiences for the end user and I unleash those skills on business stakeholders, software engineers, and clients of my services in order to increase client investment, decrease productivity blocking, increase efficient information sharing and ultimately improve the end user experience.
During the presentation, three techniques will be examined that demonstrate innovative uses of known UX methods in the creation of good experiences for business clients. I'll walk demonstrate each technique, provide case studies of real-world applications, discuss outcomes, and delineate lessons learned.
The techniques used in the case studies will address the following issues:
I'll also discuss the concept of the "golden triangle" (that business needs, project needs, and user needs must be "balanced" in a strategic way in order to realize a greater benefit to the client) and how the methodologies used in the case studies helped create a well-balanced, equilateral triangle.
24th–28th July 2010