Don't we all remember the good old days of blood feuds and endless forum discussions about what exactly Information Architecture/Interaction Design/Human Factors Engineering/Usability Moderation/User Experience Designers/Planners/Strategists/Consultants do, and what the difference is?
Yeah, none of the folks who list "Content Strategy" in their job title or services roster miss it either. Confusion, frustration, obfuscation, and distraction, oh my!
This panel will relive the semantics debates from 10 years ago, and highlight how our discipline is experiencing something frightfully similar. Each panelist will open with a statement on their particular "flavor" of Content Strategy, and what their view is on the best positioning of the discipline going forward.
Editorial strategy? Content management system strategy? Asset planning? Enterprise governance consultation? What exactly should "content strategy" be defined as?
We'll invite the audience to offer their advice on avoiding insularity and squabbling among a nascent discipline just getting off the ground and trying to make things better for our users.
Information Architect at The Understanding Group (TUG). Enjoys thinking, neuroscience and making things relevant to what uses them.
Formerly @xybrewer. Writer, content organizer, dreamer. My cause? Great education. My hero? Anyone who is a doer. Alternate location: Sherman Outpost. bio from Twitter
Interactive Content Strategist who loves content marketing and great UX. Making it happen at Campbell Ewald in Warren, MI. Rawk. bio from Twitter
Sign in to add slides, notes or videos to this session