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by Brian Kelly
The Social Web is now widely accepted as having an important role to play in supporting institutional activities. Many (if not all) universities will now have a presence on Social Web services such as Facebook and Twitter. In addition services such as iTunes and YouTube are now becoming used to provide delivery channels for institutional content.
It is therefore timely to seek to identify emerging best practices in use of such services. This session will review institutional approaches to use of the Social Web services. Participants will explore the reasons for using such services and also discuss possible concerns and dangers in such usage.
This session will also explore ways in which usage of such services can be measured in order to provide evidence of their effectiveness. Ways in which such metrics can be used in order to enhance the impact of institutional activities will also be explored.
12th–14th July 2010