Creating a Culture of Storytelling

A session at NTC 2010

  • Roger Burks

We know that storytelling is the most powerful way to get your organization's message out there, heard and remembered. We know that compelling stories inspire action and change. But how do you get your organization to commit to storytelling?
In this session - a continuation of last year's Better Online Storytelling panel - we'll explore successful, specific techniques to get your organization started finding and telling its best stories. From stories to emails, blogs to social media, you can create a culture of storytelling.

Whether you're a small local non-profit or a large international organization, this session will reveal lessons and techniques to get you started as soon as you get home from the conference.


1. Case studies from non-profits who are using online storytelling
2. Examples of storytelling across different channels - website, email, social media, blogs
3. Specific techniques and steps to implementing a storytelling culture at your organization

About the speaker

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Roger Burks

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