From targeted advertising based on your site profile or browsing habits, to checkins on geolocation services like Foursquare or Gowalla, we know we're putting a substantial amount of personal data out there for others to use. And as developers, we may find ourselves stumbling into hot button areas we don't know how to handle.
We'll explore personal data usage and try to sort out what elements create creepy or fun outcomes for the user, then talk about how to hack together experiments that reveal collisions between our underlying assumptions and how data is actually being used.
Attendees will take away a better understanding of why people share personal data, what they expect to get from it, and how not to be so creepy (unless that's what you're after).
1st–4th June 2010