Making your information online findable

If you have a business, there are things that people may want to find about you.

Like your hours. Your physical address. Your phone number. What you specialize in.

These things might be on your website, but consider this: your customers may never end up there. They might not be able to find it. Or, they might be diverted by the Google Local feature.

These things are simple, but frequently forgotten in the glow of some shiny bit of Flash or Flex.

We'll talk about some best practices to make sure that your customers can find what they need on your website. And then we'll talk about some best practices to make sure that they can find what you need even if they never make it to your website.

If you're already into SEO, this will be too basic for you. But if you're hearing from your clients that they can't find you online, this session is for you.