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Rebranding

A session at Pensar Fora da Caixa

Num ano crucial para a Pepsi, o director de marketing em Portugal, João Gonçalves, vem mostrar como aconteceu o maior rebranding global da marca de refrigerantes.

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João Gonçalves (Pepsi)

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Pensar Fora da Caixa

Portugal Portugal, Coimbra

20th21st November 2010

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When

Time 4:15pm4:45pm LMT

Date Sun 21st November 2010

Short URL

lanyrd.com/smcz

Official event site

www.facebook.com/pr360

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