Sessions at PICNIC'10 about City

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Friday 24th September 2010

  • The European Street Design Challenge

    A European Digital Design – Myth or Reality?

    A collaboration between the Futur en Seine, PICNIC, French and Dutch Designers, and the Paris and Amsterdam municipalities.

    Can European creatives design digital solutions across European cultures? A Parisian company can create and design a distinctive and expressive product for Paris. Can it do the same for Amsterdam?

    Over a period of three days, six teams of design students and young professionals from Paris, Ile de France (ENSCI, Strate College, Les Gobelins) and Amsterdam, the Netherlands design and prototype a “street of the future” solution (e.g. interactive street furniture, smart communications or entertainment spaces, surfaces, or device) for a previously defined space in Amsterdam (the historic Red Light District).

    The winners will receive the first ever European Street Design Challenge Award and the best prototypes will be exhibited in the Paris Design Centre. The format will be repeated for a target area in Paris at Futur en Seine 2011.

    Additional Details about the Workshop & Project

    Goals

    The aim of the workshop is to explore the following questions: Can European creatives design digital solutions across European cultures? Cultural diversity is described as a key European asset by the EC. A Parisian company can create and design a distinctive and expressive product for Paris. Can it do the same for Amsterdam? Will it be different than the product created by an Amsterdam company? If so, what are the parameters?

    Can there be such a thing as a Creative European Digital “Mainstream” Culture and Content (in the sense discussed by Frédéric Martel) to challenge US dominance in the field of digital media? Can there be a diverse, yet recognizable European cultural identity with worldwide applicability and impact?

    Format

    Over a period of three days, six teams of design students and young professionals from Paris and Amsterdam will design and prototype a “street of the future” solution (e.g. interactive street furniture, smart communications or entertainment spaces, surfaces, or device) for a previously defined space in Amsterdam (the historic Red Light District). In the opening session, the background to the session will be presented – “The Digital City in the Next Five Years” with Amsterdam participation at the Paris Futur en Seine Festival in 2009 – together with an introduction to the respective design, municipal and collaborative festival (PICNIC / Futur en Seine) perspectives and visions.

    The morning of the first day consists of brainstorming, research, meeting with residents, site visit, material gathering, and scenario building. On the second day, the teams begin the design and build process of their prototype models. On the third day, the finished prototypes will be judged. A jury, composed both of international media and design specialists and invited guests from the area of Amsterdam which is targeted by the prototypes, selects the winning team. A suitable prize will be awarded. In addition, the best prototypes will be exhibited at the Lieu du Design, the Paris, Ile de France design centre at the Bastille.

    We will build on this content and format at Futur en Seine in Paris in 2011, when a street within the Paris / Ile de France area will be predefined as the target area for redevelopment by the young designer teams.

    At 3:45pm to 5:15pm, Friday 24th September

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