The Next Generation Enterprise meets the Net Generation Consumer
With the rapid changes in the world today, people in all fields and professions will be well served to understand the big trends and their impact on the global business environment. In particular, the powerful presence of China and other emerging markets as well as the growing influence of the youth audience are driving vast changes in how business is conducted and how commercial messages are communicated around the world.
From his perspective as a global marketer, David Roman will talk about the shift in influence from traditional companies to “next generation” enterprises from the BRIC countries and beyond. He will also speak about how the “net generation” – those who’ve grown up with technology – are changing the face of consumer culture everywhere.
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