Wednesday 22nd September, 2010
3:45pm to 5:45pm
This session, hosted by Amsterdam Innovation Motor (AIM), explores how companies are and should be using social media to add value to their company and expand the conversation with their clients, prospects and fans.
15.30 Doors open & coffee available
16.05 What value can Social Media add to your company? Eugenie van Wiechen: Country Managing Director LinkedIn
Eugenie van Wiechen has a background is in chemical engineering, combined with an international MBA. Before working in various media leadership roles, she has worked as a management consultant at McKinsey&Company. In January 2010 Eugenie started as CMD for LinkedIn Netherlands. In this presentation Eugenie will speak about the opportunities in social media for professionals. Obviously, she will use LinkedIn as a case for these opportunities.
16.25 Social Media in Practice – the Rabobank case. Harrie Vollaard – Manager Innovation Rabobank ICT
Harrie Vollaard has a background in Biochemistry, but has been working for the Rabobank Innovation Department since 1997. Currently is heading the innovation team with the goal to enhance the innovation capacity of Rabobank. A change program with a long-term focus is developed to change Rabobank into a more flexible company and to shorten the time to market with a higher output of new innovations on the market. In his lecture Harrie will share some experiences of a multinational Bank that is very advanced in the use of Social Media.
16.45 The Future of Social Media: Information and Communication Perspectives - Dr. Ivar Vermeulen (VU) and Dr. Wouter Weerkamp (UvA)
This is a dual presentation on emerging trends in social media by Dr. Wouter Weerkamp (social media analysis and retrieval technology expert, University of Amsterdam) and Ivar Vermeulen (marketing and communication researcher, VU Amsterdam). Wouter's talk starts from the observation that we increasingly live our life online. This development creates opportunities for new research into human behavior on unseen scales. In the talk, Wouter reviews some prominent examples (like world-wide mood tracking and impact prediction). Wouter will demonstrate the underlying search and analysis principles in a live demo aimed at real-time activity tracking using Twitter. Ivar observes that social media has blurred the boundaries between interpersonal communication and mass communication. For corporations and institutions, social media provides a new opportunity to engage into private conversations with consumers. However, these conversations take place in a public sphere, and will be monitored by audiences and competitors world-wide. In his talk, Ivar presents recent research that provides footholds for institutional senders on how to behave in this changing media landscape.
17.15 Social Media in Practice Panel
Introduction by Rick Mans, Social Media Strategist CapGemini
Rick Mans was born in 1979 in The Hague, The Netherlands. During his study he and three other students started a company called eMagin in 1999. The focus was based around the web, including content management and collaboration software. In 2007 he started working for Capgemini, where he soon became the in-house social media strategist, working on national and international cases for several (Fortune 500) customers. He mostly blogs about social media and the way people and enterprises could interact and collaborate, and has great interest in anything digital, especially when it impacts behavior. Rick will give a few examples of very concrete applications of Social Media. To illustrate these applications there will be a few SMEs on stage as well.
17.40 Drinks & networking
Innovator Trendwatcher Rabobank Social Media, Mobile, Communities, Trends St Meters Maken voor Millennium Nijmegen bio from Twitter
social media strategist, technological optimist, blogger, consultant, capgemini, father, speaker, innovatie, php, wordpress, tweets interesting links bio from Twitter
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