How to do content strategy at Planning-ness

A session at Planningness 2010 (Brooklyn)

Everyone's a publisher, right? Social publishing tools make it possible for every client to create their own branded content. Sadly, these initiatives can flop if they're not backed up with an end-to-end content strategy. Enthusiasm for a regular publishing process gives way to the realities of timelines and budget. In this session, we'll use hands-on exercises to show how to plan for effective, compelling content and to ensure it can be maintained over time.

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Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

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Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

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