Saturday 6th November, 2010
9:15am to 10:00am
Having managed online communities for 10 years, I’ve seen every type of effort by people and companies looking to tap into the community that I have built. From the disgustingly unethical to the best practices, I have seen it all.
I’m not just a community manager, but a business person, as well. The audience of an online community has value that can be tapped into. But, it must be done in an ethical, appropriate manner. Otherwise, you risk backlash and potentially irreparable damage to your brand.
We’ll step through all phases of the issue. Why does one want to market to online communities? How do I find the community that is right for my message? Once that is established, what are ethical methods of reaching it, both free and paid?
If free, how do I participate as a marketer, in an ethical manner without pushing the guidelines? Should I include my site or link in my posts? Are all communities the same? If paid, who should I contact? What should I keep in mind?
Steeped in real world experience, this session will draw from examples and lay out the blueprint for ethical marketing to online forums and communities.
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