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Online publishing offers Australian women amazing career, business and personal development opportunities. In this opening keynote presentation, Sharon discusses her journey in the world of online publishing, offering you an insight into the trials and tribulations of blogging. Sharon will challenge the accepted definition of “blogger” and suggest the definition should now include the amazing variety of entrepreneurs, writers and publishers who see blogging as a core aspect of telling their story online – Her-Story.
Panellists discuss their experiences of blogging and share ideas for where the opportunities are for women bloggers
by Eden Riley
Will the American Mummy blogging phenomenon happen in Australia? How large American brands reach out and engage Mummy Bloggers. Is the Australian example of Coles sponsoring Mummy Bloggers the start of this trend for Australia? What are the opportunities and challenges of engaging with the big corporate brands? Eden recounts her recent experiences in America.
... and making money from your blog from advertising, sponsorship and subscriptions
by Nuffnang Australia and Sarah Stokley
Understanding online advertising
Challenges and opportunities of working with media agencies and directly with corporates
Your Grandmother probably kept a diary, wrote in it every day, and wrote letters to friends and loved ones. Can blogging recapture the therapeutic value of writing? Panelists share their thoughts and experiences of blogging.
9th–12th November 2010