Search, PR, and the Social Butterfly

A session at SES San Francisco 2010

How to search, social media, and PR fit together in an effective online marketing strategy? Social media continues to grow and blend into search, while the PR industry is changing with the times to rely on both social and search to shape their client’s online initiatives. In this session, panelists talked through some of the ways search is growing and how social and PR websites can greatly impact the results.

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