The Business Value of Social Media

A session at SES San Francisco 2010

The Business Value of Social Media
The social media genie is out of the bottle and the world of business will never be the same. Social media and micro-blogging platforms like FaceBook, LinkedIn, and Twitter are transforming your business, your customers, your colleagues, your partners, and everyone linked to them in revolutionary ways. Whether you're a small-business owner or part of a multinational corporation, you need to be listening to what is being said about your products, your services, and your competitors across all social outlets. Companies that choose to ignore social networks are literally doing business at their own peril! Join us for an illuminating discussion as we move past outdated business models, tackle ROI, and unlock the economic potential of social media.

Lisa Buyer, President & CEO, The Buyer Group
Chris Winfield, CMO, BlueGlass
Jessica Kornacki, Vice President of Marketing, Endless Vacation Rentals by Wyndham Worldwide
Krista Neher, CEO, Boot Camp Digital

About the speakers

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Chris Winfield

Digital marketing veteran on a quest to constantly improve the world and himself.... bio from Twitter

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Krista Neher

CEO Boot Camp Digital marketing consulting and training. Marketing pro. Entrepreneur. Geek. Connector. Speaker. Tech addict. Friend. Canadian. bio from Twitter

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Jessica Kornacki
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Lisa Buyer

#PR Pro mixed with social media, branding + SEO.

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Date Thu 19th August 2010

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Books by speaker

  • Social Media Field Guide

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