Newest Trends in e-Philanthropy

A session at Smithsonian Member and Friends Forum -- Winter 2010

Thursday 28th January, 2010

9:30am to 12:00pm (EST)

This series covers best practices across national non-profit, museum, and fundraising communities in individual giving, membership and friends groups – to enhance growth, high dollar gifts, services, revenues, and to profile new tools.

Important and recognized leaders will be presenting again in January, with information relevant to today’s economic challenges as well as to new analytical tools – and the newest trends and results from two organizations who are doing well in their e-philanthropy efforts.

Presenting at this session will be:
Keynote Speaker—Carol Rhine, Senior Fundraising Analyst, Target Analytics (a Blackbaud Company), who will provide review of the types of data fundraisers can use to inform decisions on fundraising strategies. Carol will review recent national trends in donor acquisition, monthly donor programs, donor and member retention, and upgrading. Using data from the Target National Index as well as from benchmarking groups, Carol will discuss ways in which donors are responding to the economy – with variations by sector (arts and culture, higher education, and religious) and donor levels.

Sue Citro, Director of Digital Membership, The Nature Conservancy, will talk about Online Fundraising at a Large National Organization. The Nature Conservancy is a membership organization with over one million members across the country. Find out how they’re using the internet to raise millions of dollars each year through email, their website, social media, and the latest online fundraising tools

Robert Shenk, Director of Internet Development and Strategy, Civil War Preservation Trust, will talk about Building a 21st Century Website for a 19th Century Subject—learn more about the methods, strategies, and key lessons learned through the Civil War Preservation Trust’s efforts to build its audience and drive improved fundraising results through a revitalized web platform.

About the speaker

This person is speaking at this event.
Sue M. Citro

Loves all things about fundraising especially online giving & global call-to-action campaigns.

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Time 9:30am12:00pm EST

Date Thu 28th January 2010

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