Jacks of All Trades of Masters of One

A session at SXSW Interactive 2010

The web originated with generalists - webmasters designing, building, and developing. Today, a web team can have a dozen different specialist roles, each highly-focused. With that in mind, what are the strengths of specialists and generalists, and when are each put to their best use on a project or in an organization?

About the speakers

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M. Jackson Wilkinson

Founder of @WeSprout, formerly of @Posterous, @LinkedIn, @Viget, singer, speaker, writer, ginger. bio from Twitter

This person is speaking at this event.
Brian Talbot

Pixel-Pusher/Planner @thinkgeek by day. Amateur photographer by curiosity. Nerd by nature. bio from Twitter

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2010.sxsw.com/interactive

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