Understanding Content: The Stuff We Design For

A session at SXSW Interactive 2010

Friday 12th March, 2010

3:30pm to 4:30pm (CST)

We design websites for users, but if we don’t also have a deep and thorough grasp of the content that will be served up to those users, we’re not going to be able to create optimal experiences for them. Learn how to do Content Research to augment your User Research.

About the speakers

This person is speaking at this event.
Rachel Lovinger

soul of a hippiechick, spirit of a cyberpunk; Content Strategy Director at Razorfish; lifelong infovore Superpower: Spotting celebrities. bio from Twitter

This person is speaking at this event.
Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 3:30pm4:30pm CST

Date Fri 12th March 2010

Short URL


Official event site


View the schedule


Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

See something wrong?

Report an issue with this session