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Culture: You’re Soaking In It.

A session at UPA 2010

Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.

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Steve Portigal

Steve Portigal helps companies think and act strategically when innovating with user insights.

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  • Interviewing Users: How to Uncover Compelling Insights

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