Social Research

A session at User Research Friday 2010

Friday 19th November, 2010

11:20am to 12:00pm (PST)

Admit it. Your organization wants to build in Social. But how do you measure whether it's doing what you want it to do? You know that conducting usability tests can tell you where people get frustrated with interactions in the user interface. What will it tell you about frustrations with interactions with other people online? The truth is, being online has always meant "social." But scale makes a huge difference. And ensuring that the user is in control has never been as important as it is when there's personally identifying information is involved.

When interaction is fluid, ambient, and content-driven, how do you derive a task scenario? What are the success criteria? When you have large-scale social, user hacks turn into functionality and social norms. Etiquette evolves organically. What's that test look like?

About the speaker

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Dana Chisnell

If you want users to love your design, fall in love with your users. bio from Twitter

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Time 11:20am12:00pm PST

Date Fri 19th November 2010

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Books by speaker

  • Handbook of Usability Testing

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