Turning a Developer-driven Org. into a UX Co.

A session at UX Week 2010

What do you do when you have just released a product that has a highly competitive feature set and profoundly low adoption? You can try to repackage it, re-skin it, or less likely, re-think the entire endeavor.

In 2009, Mindflash began the process of re-thinking not only their product, but how people in the organization create products. In this case study, Cameron and Paula will discuss 5 critical actions that set Mindflash on a trajectory to create compelling and meaningful experiences for their customers, while fulfilling the business goal of becoming a true SaaS.

About the speakers

This person is speaking at this event.
Paula Wellings

I cut down trees, I skip and jump, I love to press wild flow'rs bio from Twitter

This person is speaking at this event.
Cameron Gray

Loves building great products with smart people. Won't shut up about Agile Development. bio from Twitter

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