Why UX Design Needs Content Strategy

A session at UX Week 2010

Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.

This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.

About the speaker

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Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

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Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

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